There is no dearth of marketing strategies that are widely used to drive consumers to patronize online business. These strategies are: value creation, partnering and affiliate programs. Majority of internet users look for various value creations such as quality, accessibility, aesthetics, enjoyment, problem solving solutions and convenience. Value creation is all about discovering what individuals want or need and then creating it. In today's world, value creation has become one of the imperative parts of business. Every thriving business certainly creates something of value. It is absolutely correct that in absence of value creation, a business cannot exist. Operational efficiency and competitive strength are the dimensions which define potential of value creation of a business.