Responsive Website Design – A Winning SEO Strategy

Over the past few years, the term responsive web design has become immensely popular. There are large number of devices, resolutions and screen sizes upon which internet can be easily accessed. Nowadays, responsive web design has become primary requirement of every website. Responsive web design usually uses fluid layout along with responsive page elements like text, video and images.
Responsive web design (RWD) provides an ideal way to ensure that internet will be accessed irrespective of what type of device is being utilized. With help of responsive web design, firms get an opportunity to expand the reach of their businesses and sites to targeted traffic. Fluid webdesign and Adaptive Webdesign are other names of responsive web design. This type of web design modifies layout of web pages in order to fit conveniently within width of mobile browser of web. Responsive web design includes web page design that is effectively trained to construe screen size of viewing device and alter formatting to fit.
Advantages of Responsive Web Design:
 To make ease for website visitors by eradicating the need of providing several URLs for various devices for accessing a site.
 Save large amount of money as designing separate websites for different devices is not required.
 In presence of responsive web design, there is no need to make changes in all designs rather only one design can be modified.
 Usually, when there are several URLs for different websites, maintenance of multiple websites becomes time-consuming, stressful and expensive task. However, in case of responsive web design, there is no such thing.
If someone wants to improve his website’s SEO, responsive design is undoubtedly a perfect option. This design can help SEO.
Integration of SEO and Responsive Website Designing
1. Link Building: A mobile site can easily acquire an original backlink from main site with help of responsive web design. When more and more webmasters start linking to a mobile site, you can have a powerful backlink profile.
2. Duplicate Content: If a website has similar content on web on two places, it can have a negative impact on visitors. If a website has two versions i.e. desktop or mobile with similar content, it will not be hit by Panda. By using responsive web design, website content will be at single place on web.
3. Usability: Google believes in sending visitors to relevant websites which they want to see and which they look for. Visitors can get frustrated if they do not get information which they found on desktop version if there is a separate
4. Web Design for Desktop and Mobile. It can certainly affect ranking of a website. The best option is to choose responsive web design which enables visitors to acquire appropriate content in same format they want to read.
5. High Ranking for Mobile Searches: As we all know that Google ranks those websites which are highly mobile optimized for mobile searches, a site having a responsive design will be recommended and ranked by Google.

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